
Waseya is an online will maker. It allows people to write a legally binding will that complies with local laws and Islamic jurisprudence. The platform includes tools to calculate one’s Net Asset Worth and compute the Islamic shares of each inheritor.
Product:
The web-application is simple to use, in both English and Arabic. Users sign-up with their email, fill out their information and wishes by following our step-by-step guided process, and pay online before downloading their will document. Updates, when life happens, are free of charge.
Target Market:
In Egypt, the total available market is around $4Bn and the SAM to be $1.7Bn, and this just for will writing.
The MENA market is 6 to 7 times bigger and growing.
Business Model:
We sell wills online direct to customers at EGP 1,500 per will, as well as offline to companies in bulk, for their staff or clients, at a discounted rate.
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