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The ConceptUAE

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We are a product development house helping businesses move towards a sustainable tomorrow. Formed in 2017, our focus is on using data collection technology to reduce our clients waste, whilst converting their existing physical waste into new opportunities using our hardware innovation.


NEOS Fly+, is the development of the worlds first smart IoT food tray which is made from recycled cabin waste such as used bottles or blankets. The tray which is weight calibrated will provided airlines with data on their passengers consumption which will assist them to reduce their food and beverage costs by up to 50% and provide insights.

Target Market:

Our initial target market is the aviation market which is worth USD 2.4 billion annually in which we are targeting USD 300 million. We aim to expand to other industries.

Business Model:

  • We sell the tray for USD 1.5 per tray.
  • We charge the airlines USD 0.06 per tray, per flight route for the data.

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