MyMallTunisia

MyMall is a marketplace for online flash private sales dedicated to a qualified and targeted community.
Half way between retail and marketing, MyMall provides to high quality brands a new distribution channel which emphasize their brand’s image.

Product:
MyMall provides a marketplace accessible within few clicks where users can browse through multiple supplier’s banners of current sales campaigns. Each campaign lasts on average 10 days and customers can add to their cart items from different brands and totally different categories (fashion, hi-tech, furniture…).

Target Market:

MyMall targets consumers aged between 25 and 55 years old, interested by online shopping and constantly looking for interesting deals based in Tunisia first, and in Subsaharan Africa later.

Business Model:

MyMall generates revenue by applying margins on the items sold on the platform depending on the category and the demand. They benchmark each item so they can offer the lowest prices to their community.