Mama MEBahrain

As a woman adapts to life with a baby, she faces new emotional challenges. 90% experience loneliness and 15% suffer from postnatal depression. With 27.6 million millennial mothers in MENA; Mama ME connects Middle East mothers, creating a safe, virtual community support network, filled with educational and emotive content.

Product:

Our Mama Matching Algorithm, much like Tinder, uses mothers’ location, children’s ages/interests to find a perfect mama match. All mothers are authenticated through selfie verification to ensure a safe space. Mama ME gives our 6000+ mothers a welcoming environment to interact as a wider community.

Target Market:

There is an average of $28 per year being spent by millennial mothers on parenting apps. The MENA region is home to 27.6M millennial moms with 90% of these women identifying with the feeling of loneliness after having a baby.

Business Model:

Mama ME will offer a freemium app version. This will be a subscription service to users which ranges from a superior in-app experience to a virtual exclusive membership giving users the opportunity to attend invitation-only events and access special discounts with partner brands/baby classes.