HaddafJordan

Company Brief

Haddaf provides the Saudi football fans with an immersive and interactive fantasy football experience. Through innovative features, seamless user experience, and real-time updates, Haddaf aims to bring fans closer to the action while enhancing their passion for Saudi football.

Fantasy sports is an online social game where users create virtual teams made of real-life footballers. Where users earn points based on the actual performance of these players.

The point of the game is to compete with your friends by demonstrating your football knowledge to top the leaderboards and win valuable prizes along the way.

Product

Haddaf is a fantasy football online social game in Arabic where users create virtual teams made of real-life footballers in the Saudi Pro League. Users then earn points based on the actual performance of these players. Haddaf immerses fans in the the opportunity to strategically curate their dream team and compete with friends for top leaderboard positions and valuable prizes along the way.

Business Model

B2C in the form of In-app purchases: 1) Pay-to-participate leagues. 2) Virtual goods (design-based purchases that enhance and personalize the user’s experience).

Industry

Sportstech, Gaming

Target Customer

Football-Fanatics, Males, Aged 24-39