Fitlov - Flat6Labs


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Company Brief

Fitlov is a managed marketplace providing fitness & wellness trainers on-demand, including personal training of any type, massages, life coaching, and nutritionists. Live in Dubai, Abu Dhabi & Sharjah with +100 active proffessionals.


For consumer, Fitlov app helps you find and book personal trainers based on your geolocation, and manage all your training programs and progress in-app. For Trainers, Fitlov software offers an all-in-one solution including access to marketplace, CRM, and automations to help trainers be more productive and grow their business

Target Market

Fitlov is disrupting the personal training market, estimated in USD 470 M in UAE and USD 1.5 Bn in GCC, both growing at double digits.

Business Model

Mainly marketplace business model taking a commission of ~25% of the GMV. Additionally testing SaaS model in which trainers pay a monthly membership fee.


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