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Location Upcoming Cycle Final Deadline Start Date End Date
Cairo Cairo – Cycle 12 Dec 19, 2018 Feb 15, 2019 Jun 19, 2019 Apply Now
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Sina Farzaneh

Abu Dhabi


Sina Farzaneh

Co-founder of Advocacy
Mentors

Sina Farzaneh is the co-founder of Advocacy, a Shanghai-based social marketing agency that helps identify and activate brand advocates for companies seeking systematic and sustained word-of-mouth. He has a background in anthropology and has worked in Asia since 2005 after having moved to China from the Silicon Valley.

 

Advocacy leverages behavioral psychology and gamification to deliver award-winning marketing solutions across Asia to some of the world’s biggest brands including those from P&G, Reckitt Benckiser, L’Oreal, Fonterra, Unilever, Kimberley Clark, and Philips. The company was founded in 2011 and has offices in Shanghai, Kuala Lumpur, and Mumbai.

 

Advocacy’s engagement platform has motivated consumers to submit 30 million online and offline “missions” for brands, resulting in over 2 billion seconds of engagement. This technology helps companies build win-win relationships with their customers that yields a steady stream of consumer generated content, friend-get-friend referrals, online buzz, and more.

 

Before founding Advocacy in 2011, Sina was the Creative Director for Pitchen Networks and for Wildfire Asia while also serving as professor of integrated marketing communications at Fudan University.



More Mentors

All Abu Dhabi Mentors
  • Abu Dhabi Ali Osman Associate, Mubadala Mentors
  • Abu Dhabi Juan Jose de la Torre Senior Executive - IBM Middle East and Africa Mentors
  • Abu Dhabi Omar Soudodi Managing Director,PayFort Mentors
  • Abu Dhabi Issa Aghabi Head of Investment at twofour54 Mentors