

Flat6Labs Fourth Demo Day in Riyadh
Wednesday, 22 Jan 2025, 7:00 PM KSA timeOur Seed Program cycle 4 in Riyadh kicked off four months ago. The outstanding cohort graduating has products and services across multiple sectors including FreighTech, Cybersecurity, FoodTech, CRM, FinTech, Logistics, SaaS, and HealthTech.


Flat6Labs Fourth Demo Day in Riyadh
Flat6Labs Riyadh Seed Program brought in top-notch local & international consultants, coaches, and mentors to work closely with each of the ten startup teams, empowering them to achieve their business goals. The program facilitated networking opportunities to help the startups build and grow their networks and connect to global leaders.
MEET THE STARTUPS

Camion
CAMION is a powerful, deeply integrated global platform that eases the trading process.
Know MoreeastCompany Brief
Revolutionizing freight management with a comprehensive Transportation Management System (TMS) that deeply integrates with global logistics networks to streamline first-mile operations
Product
We automate IoT integrations in multimodal cargo movements to provide exact ETAs for cargo locations.
Our partnerships with liners and logistics providers through APIs give us powerful direct-quote access, resulting in a 10x faster quoting and booking process.
With multiple government integrations, our compliance level reaches 99%, eliminating double entries and avoiding unnecessary compliance issues.
Business Model
– Subscriptions: $30 to $50 per user/truck
– Commission: 15% on each transaction
Industry
FreighTech | Supply Chain
Target Customer
B2B | SMEs



Colada
Colada is a discounted best-selling meals marketplace that uses AI to help its users decide what to eat on a daily basis.
Know MoreeastCompany Brief
A consumer-tech platform bridging affordability and quality in food ordering. Leveraging machine learning, Colada offers exclusive discounts on popular menu items while helping restaurants maximize margins.
Product
Colada uses AI to recommend meals, optimize discounts on restaurant meals, and set cashback rates that attract customers to pick their food while protecting restaurant profit margins.
Business Model
– Commission-Based: 10% of each transaction from top-tier restaurants.
– Subscriptions: 2,500 SAR per year from medium and small restaurants.
Industry
ConsumerTech, FoodTech, MarTech
Target Customer
– Age: 16-35:
– Low-budget employees
– Families
– Students
Company Brief
Units is an all-in-one warehousing ecosystem that solves scalability challenges, operational inefficiencies, and poor inventory management.
We provide customized storage solutions, comprehensive fulfillment services، and advanced Warehouse Management Solutions.
Product
Our platform leverages SMBs to optimize their warehousing journey.
Business Model
– Subscriptions: 1500 SAR per month
– Transaction Fee: 0.20 SAR for each order processed
Industry
Warehousing & Logistics
Target Customer
Male, Age 25 – 45, SMEs
Company Brief
Fezlee is a shipping aggregator platform that connects merchants with the best couriers, warehouses, and all logistics needs. By streamlining logistics and offering competitive rates, it empowers businesses to expand their reach, enhance efficiency, and reduce costs.
Product
Fezlee is a shipping aggregator designed for e-commerce merchants. Leveraging API integration, multi-carrier management systems, and automation tools, Fezlee simplifies the shipping process by connecting businesses to multiple courier services on a single platform. With Fezlee, merchants can streamline operations, compare shipping options, automate label generation, and track shipments effortlessly, saving time and reducing costs.
Business Model
– Free Plan
– Subscription Plans: SR 99 per month
or SR 299 per month
– Commission-Based Fees: 0.5% to 1% of each COD shipment and 0.5% to 1% of each insured shipment
Industry
Logistics tech
Target Customer
SMEs
Company Brief
Aiming to revolutionize clinic management, Zofa offers a comprehensive operations platform to revolutionize patient management and ensure regulatory compliance.
Product
ZoFa Care is a cloud-based SaaS platform designed to transform clinic management using advanced technologies. With a modular architecture, it seamlessly integrates into various workflows, offering scalability tailored to healthcare providers’ needs. Its built-in accounting system automates financial processes for precise tracking and instant reporting. Supporting third-party integrations, ZoFa Care enhances operations with tools like insurance management and CRM, while ensuring compliance and data integrity through its secure, cloud-native infrastructure. This makes it a comprehensive solution for clinics aiming to optimize performance and patient care.
Business Model
– Basic Subscriptions: starts from 150 SAR per user per month.
– Add-on Subscriptions: Charging fees based on needed add-ons.
– Services: Individualized services (e.g., extra training, customization) charged after evaluation.
Industry
Health Technology
Target Customer
– Small to medium outpatient clinics.
– Accountants or managers in those clinics.
Company Brief
Devsy is an advanced talent acquisition platform that integrates HR management systems with AI to streamline the hiring and management of remote and on-site talent. Its AI division, NIIO, has achieved significant success in developing predictive models for e-commerce and quick commerce, reinforcing Devsy’s position in intelligent talent and business solutions.
Product
We offer a multi-platform solution, featuring a client and employee app, along with a comprehensive web portal that will include the full-scale version of all our modules.
Business Model
– Devsy Package: Ranges from SR 1,000 to SR 2,000.
– Global HR Subscription: SR 60 per user.
Industry
SAAS
Target Customer
SME, Large Enterprises
Company Brief
An all-encompassing anti-phishing solution addressing threats through phishing detection & response, awareness, and proactive credential hunting.
Product
dPhish provides a centralized dashboard to manage all anti-phishing tasks. It simulates phishing attacks to assess employee awareness and evaluate the efficiency of security controls. By increasing awareness and refining configuration, dPhish enhances both knowledge and security posture. Additionally, it detects phishing attacks through behavior analysis and signature-based techniques.
Business Model
Annual subscription based on the number of employees in the entity.
Industry
Cyber Security
Target Customer
SMEs & Enterprises
Company Brief
Hollat is a CRM platform designed to receive customer requests through different communication channels, powered by AI to achieve the highest levels of customer satisfaction. It addresses challenges in integration, privacy, and cybersecurity for large enterprises and the public sector, aligning with local regulatory requirements. Hollat has become the preferred choice for government entities and major corporations and is currently working on a cloud-based SAAS model to reinforce its leadership in the Saudi market.
Product
A CRM platform designed to receive customer requests through different communication channels. Powered by AI, it aims to achieve the highest levels of customer satisfaction.
Business Model
• Annual Subscription: 500 to 5000$
• Monthly Subscription: 50 to 500$
Industry
CRM
Target Customer
Public Sector, Enterprises, and SMEs
Company Brief
Mrrha is a community-based online marketplace that empowers local creators and digital entrepreneurs to sell their unique products. It facilitates secure C2C transactions through a validated and user-friendly experience. Key features include automated escrow services, secure payment options, and integrated shipping and listing tools. Mrrha ensures a safe and efficient process, enabling small retailers to reach a broader audience.
Product
A C2C automated marketplace with escrow payment solutions.
Business Model
– Commission Fee: 7% on transactions
– Logistics Fees (including COD): 5-15 SAR per transaction
– Payout Fees: 3-5 SAR per payout
– Advertising Revenue: Generated through Google Ads
Industry
Fintech, E-commerce
Target Customer
Targeting the Gen Z age group (15-35)



Cybersee
Cybersee is a cybersecurity SaaS specializing in dark web threat intelligence to protect businesses from emerging risks.
Know MoreeastCompany Brief
Cybersee is a cybersecurity SaaS company that specializes in dark web threat intelligence. It provides innovative solutions that enhance threat detection, risk mitigation, and proactive safeguarding of businesses from emerging threats.
Product
Our Platform leverages algorithms to monitor, analyze, and detect threats within the dark web and deep web. Our platform seamlessly scans these hidden layers of the internet to uncover sensitive data, compromised credentials, and malicious activities. By utilizing AI-driven analytics, we provides actionable insights in real-time, ensuring organizations are equipped to address emerging cyber risks promptly.
The platform features a centralized, user-friendly dashboard where clients can visualize threats and receive detailed reports about the information discovered. With customizable alerts and automated threat intelligence updates.
Business Model
– Yearly subscription: charged per domain.
Industry
Cybersecurity
Target Customer
Enterprises, MSSP and SOC


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