PhysKSA

Company Brief:
When the screen time limit is reached, Phys locks the child’s devices and instead of the usual boring timers on parental control apps, Phys immerses children in a world of thrilling Augmented reality games without the need for additional hardware. Kids can play games like dino jump and laser dodge to earn ‘movement points, compete, and win prizes.

Product:
Phys is an AR mobile app with a powerful motion detection engine and a reliable screen time lock that remains effective regardless of the device type. Integrated with Unity, it supports real-time multiplayer gaming and uses precise body movement tracking for immersive play. Phys ensures a tailored and engaging experience in an “all-in-one” family solution.

Target Market:
KSA.

Industry:
HealthTech.

Business Model:
– Subscriptions: Phys offers tiered pricing plans, with free and premium options.
– Additional Services: Revenue from in-app purchases, partnerships and merchandise.

Target Customer:
25 – 45 year old Saudi parents.