Tuqan is one of the MENA region’s most experienced and respected digital marketing experts, with a diverse agency career in the UAE that spans over 18 years. Throughout this time Yousef has led the digital strategy and delivery of some of the Middle East’s most iconic brands.
As the Chief Innovation Officer of Leo Burnett Group Of Companies MENA & Publicis Middle East, Yousef is working to create an environment of experimentation within the Group, encouraging its creative teams to combine the Leo Burnett HumanKind philosophy with innovations and breakthrough technologies.
Yousef joined Leo Burnett in 2014 following an 8 year tenure at Flip Media – the region’s largest digital agency – where he had served as CEO since 2007 and worked with Leo Burnett across the Group’s network since Flip Media’s acquisition by Leo Burnett in 2012.
Yousef is the most outspoken and visible evangelist for the role of digital marketing in the region. He is a regular university lecturer & keynote speaker, and is a frequent contributor to regional and international publications and events.
Yousef is a Board Member of the International Advertising Association’s UAE Chapter and a member of the international branding think-thank, Medinge. He is also a Goodwill Ambassador for the charity Gulf For Good, an avid marathon runner and an aspiring chef.